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GQ Makes Another Splash with New Color Changing Technology

  • GQ launches new, innovative line of color-changing clothing that reacts to temperature changes

  • GQColor™ is GQ’s newest technology-focused product following GQWhite™

  • To celebrate the launch, GQ unveiled GQColor™ at the Marketing Oops! Customer Experience and Marketing Tech Summit on Feb. 20.

GQ Apparel is making another splash in the apparel market with its new line of innovative color-changing shorts, shirts and t-shirts. Each product changes color and reacts to temperature changes in the wearers’ environment.



GQColor™ is GQ’s latest product innovation as part of the brand’s focus on technology-driven apparel.


“We wanted to make a product that will make celebrating Songkran even more fun,” said George Hartel, Chief Commercial Officer of GQ. “This product can be fun for the whole family and with or without water, customers can start to enjoy the color-changing effect even before Songkran starts.”

When in a hot environment, the product will appear in one color. Customers can use ice water or even walk into a cold, air-conditioned room to change the product to another color.


GQ unveiled GQColor™ at the Marketing Oops! Customer Experience and Marketing Tech Summit on Feb. 20.



“We are all following the customer experience trend in marketing, and GQ brought that element to the clothes themselves with GQColor™,” said Nathida Ratthanawut, founder of Marketingoops.com. “It’s an exciting partnership for us to have GQColor™ at the event for attendees to experience this innovation for themselves.”


Each participant took home a custom GQColor™ x MarketingOops! Shirt.


GQColor™ is available at select GQ stores nationwide and at GQColor.com




© 2019 by Supara Group

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