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  • Supara

GQ Apparel Opens New, Innovative Concept Store at BTS Ari Station

Updated: Nov 30, 2019

  • GQ launches the first Concept Store in Thailand at BTS Ari from December 1st, 2019 - May 31st, 2020.

  • The concept store is designed to bring convenience for commuters, allowing them to get measured for their unique GQSize during their commute or lunch break.

  • The store will focus on GQWhite™, the ultimate white shirt.

GQ Apparel, an end-to-end men’s apparel brand under Supara Group, launches its first concept store in the lower concourse area of BTS Ari.

Designed to bring convenience to the modern commuter, the concept store will focus on GQ Apparel’s best selling shirt GQWhite™, the patent-pending white shirt GQ Apparel launched in October. Customers will be able to shop along their commute.

To match the innovation of GQWhite™, the store is designed to create an enhanced customer experience and will demonstrate the technologically advanced features of GQWhite™, including stain-resistant and wrinkle-free fabric.

“GQWhite was designed to bring the ultimate convenience to our customers,” said CCO George Hartel. “Our concept store is an extension of that sentiment. Customers who stain their non-GQWhite™ shirts at lunch have the option to run and grab a new one before their afternoon meeting. That’s the level of convenience we’re wanting to provide.”

The store will use innovative mechanics to show GQWhite™’s advanced features, and a unique try-on experience for customers to find their GQ Size™.

GQ Apparel is offering a special promotion to celebrate the grand opening of GQ Concept Store. The offer is exclusively at the GQ Concept Store on BTS Ari Station.

  • From December 1-7, 2019. Buy 1 GQWhite™ get 30% off, and buy 2 GQWhite™ get 50% off with a 200 baht Starbucks gift card

  • From December 8-14, 2019. Buy 1 GQWhite™ get 30 % off, and buy 2 GQWhite™ get 50% off with Rabbit Card worth 200 baht.

The store will be open on weekdays from 11 a.m. - 8 p.m., and from 10 a.m. - 8 p.m. on weekends.

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